The Importance of Momentum in Business and Article Marketing

No matter if you like his style or not, Donald Trump is a businessman extraordinarre. Personally, I like the Donald, even if he has singularly the worst hair in existence! I certainly don’t agree with everything he says, especially in the political realm, but that’s neither here nor there.
Donald is a visionary and I don’t think he’s nearly as arrogant as he comes across. That’s largely a persona. How do I know? Because I usually like to take people at their word–until proven otherwise.

And Donald stated in one of his books that he’s actually a rather humble person. He realizes that in the world of business things can go wrong–sometimes awfully wrong. After all, he was almost on the verge of insolvency back in the early 1990’s after being on top of the world in the eighties.

He went on to reveal that he has a picture of the Universe somewhere in his office or where he lives. He likes to look at it when he’s facing a seemingly intractable problem. It reminds him, no matter how we big we think our problems are, in reality, they are merely a speck in relation to the cosmic scale of events. Inconsequential.

Business, in his view, is a game. Ultimately, it doesn’t even matter in the grand scheme of things, the Donald says.

I personally like that view. It may seem frightening to some, or make others feel that what they do in this world is irrelevant. And, in a sense, it is. But in another sense, what we do is the ONLY that matters since the time we are given is finite.

Each of our lives represents our “infinity” on Earth.

OK, enough philosophy.

The point of my post is momentum.

My second favorite Donald book, after his all-time classic “The Art of the Deal,” is one called “Think Big and Kick Ass in Business and In Life.”

I know the title is super cheesy. I’m just the messenger.

But the book is very good. Indeed, it’s one of my favorite business books of all time, perhaps.

There’s a chapter in the book that Donald dedicates to the topic of Momentum. He remarks that of all the business books he’s ever read, he’s never come across one where the importance of momentum is a central theme.

The Donald drives the importance of momentum home using a poignant story. I no longer have the book as I lent it to someone, so I’m writing from memory.

In this chapter, Donald speaks about momentum’s role in his own business life, but then recounts a story about the man who literally invented the idea of the suburbs. This man, needless to say, became very wealthy and eventually was bought out by a significant concern.

As part of the buy out he signed an agreement that he would not get back into the real estate business for a certain amount of years. Either 10 or 15 years. It was quite a length of time.

Seeing as he was financially set, he basically just lived it up. Sailed on yachts, surrounded himself with beautiful women, the whole cliched lifestyle you might expect to hear about from a man who made an enormous amount of money and contractually could not even enter the game anymore for a set period of time.
Eventually, like all true entrepreneurs, the man who invented suburbia grew tired of sailing around expensive yachts and yearned to get back into “the game.”

When enough time had elapsed, he did in fact re-enter “the game.” He took risks, and, to make a long story short, lost a tremendous amount of money and went broke.

Donald recounts being invited to a high end party, I believe it was in the mid 90’s or thereabouts, after he was back on his feet. Other people in the room were high level players and Donald described the scene as one where these players were striking deals and networking and basically having a grand ole’ time.

Then he spied the man who created suburbia (who was now an old man). The man was sitting in a corner by himself, looking sullen and dejected.

Donald had always respected this man for his accomplishments and went over to talk to him. After saying hello, Donald asked how he was doing.

The man responded “Not good, Donald, not good.”

Donald asked what was the matter. Then man who created suburbia told Donald of all of his troubles and eventual downfall.

Donald then asked him a pointed question: “What happened?”

The man’s answer was one that Donald Trump never forgot. The elderly man said, “I lost my momentum, Donald.”

Shortly after that meeting, the man who created suburbia passed away.

Donald said he carries that lesson with him to this day and dedicated a chapter in his book about just this very topic.

I bring up this lesson because momentum is vital when it comes to the game of article marketing. Some people spurt out of the gate, only to peter out quickly. Some are very slow and plodding and never seem to ever gain momentum.

Others, however, can strike the balance between steady volume and maintaining it over the long haul.

If there’s one mistake I made in my online “career” it’s that I took almost the entire year of 2005 off because my passive income was so significant at the point. In retrospect, it was not a truly fulfilling year for me.

I think being productive and working on goals is important for us as human beings. This is also why I think people who retire often die shortly thereafter. They lose their sense of purpose and importance in life.

In a purely business sense, having momentum is vital because your competition is always nipping at your heels and the marketplace changes rapidly.

If you try to defend the status quo and refuse to change, another company that remains flexible and adapts quickly is going to eat your lunch.

No business–just like no article marketer–will ever experience enduring success resting on his or her laurels.

Yes, you can build up significant streams of recurring or passive income. And taking breaks that you deserve to recharge and renew yourself is important.

But don’t ever put yourself into a situation where you lose your momentum to the point where it is exceedingly hard to reclaim.

Do you agree with this post? Please share your thoughts.

Dan Ho is the founder of, where he teaches hundreds of students how to generate lifetime income through affiliate marketing. Dan Ho is also personally passionate about working out and natural health in his spare time. He is a stay-at-home dad to three young children.

6 Responses to “The Importance of Momentum in Business and Article Marketing”

  1. dougj says:

    Yes Dan, nicely worked into AAW.

    On the philosophy, too quick out of the blocks can be a problem and so is too long a runway.

    Trump and the ‘suburbia man’ obviously abused the Power formula..yes there is such a thing, which is why they stumbled. And yes, I agree that momentum and the ability to change is vital.

    My 2cents,

  2. Olivia says:

    Given the fact that the internet continues to evolve at a such a brisk pace, I would think that the wise internet/article marketer would want to leverage their hard-won momentum into some extra space that would allow for, comfortably, keeping pace.

    As the saying goes, “move it or lose it.”

  3. nwjames says:

    Your article is timely for me. All I can say is thank you.

    I like your confession about taking time off “…because my passive income was so significant at the point.”

    OMG Dan HO! That is is what I want to do. But I will take only two months off from writing.

    Anyway, you article is right on about momentum. I think, it is more of a goal motivation to keep on truck’n until destination is reached.

    Thanks for the article. I need to get back to work.

  4. mayankbhatnagar says:

    This is very true in article marketing too. I have found that as long as I have the momentum, I can easily pump out articles every day. But a break of even a couple of days, and I find it harder to start writing articles again after that.
    Momentum is everything.

  5. Juanita Ruby says:

    Great timing. I’ve lost my momentum due to family concerns that needed taken care of.

    Just yesterday, I made a new schedule out so I would write articles 2-3 hours a day, 5 – 6 days a week. The momentum of writing every day keeps me motivated to sit at the computer and get the job done. It also helps me to write better articles faster.

    Thanks for your insight. I’m grateful for the opportunity to learn from you, and thankful that I found an online business that will actually make me money.

  6. purplebeans says:

    Right on Dan. I’ve realized this myself, I never want to retire, I will always have some project going and I will always be doing something, because I just love doing stuff that I love 😉

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