The 20-Mile March: Lessons From Jim Collins’ New Book

One Step at a Time

One Step at a Time

Regular readers of this blog or members of AAW who know me through the forums know what a sucker I am for stories of persistence and determination. I don’t have a tatoo, but if I did, it would probably read “Routine will set you free.” I really do believe that the only way to make lasting changes in your life – in your diet, in your workouts, in your work – is to make them a habit, rather than a conscious choice. Conscious choice opens the door for choosing not to do something we know we should, and it’s inherent in our brains to resist change.

Jim Collins is a best-selling business book author and a recent nominee for entrepreneur of the decade.  His most recent book is called “ Great by Choice: Uncertainty, Chaos and Luck — Why Some Thrive Despite Them All”.  The title is pretty intriguing given the global unrest we’re all witnessing, no matter where in the world we live.

There are lots of pundits who believe that none of the old rules apply any more, and that the ground is shifting under us too quickly for us to stay the old course.

Collins and his co-author Morten T. Hansen examined 7 companies over a period of 30 years, to see if that theory holds true.

It doesn’t.

In their investigations, companies that stayed the course of persistent work, and didn’t work in fits and starts, achieved long-lasting solid results – results so impressive that in each of the cases they highlight, the companies performed 10 times better than their industry average over the course of 30 years.

The excerpt from the book is long, and you may not be interested in the entire post, but take a minute out of your day to read two parts:  The 20-Mile March and Are you an Amundsen or a Scott? The examples will light a fire under you to plan your work and work your plan.

If you’re having trouble setting a habit, there is a free email service available called Habit Forge (  Simply sign up for a free account and tell it what time you’d like a reminder, and what you’d like a reminder about.  You can choose whether to get the ‘accountability’ reminder, where you need to select ‘yes’ or ‘no’ indicating whether or not you did the new habit, or you can just get an email reminder to twig your memory.

Habits take 21 days to make, but as the 20-Mile March shows, setting the right habits can create life-changing results.  Make a habit today that will help you get to where you want to be with your writing and your affiliate marketing business.

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