Posts Tagged ‘seo article writing’

What Is Content Marketing, Anyway?

Wednesday, August 31st, 2011

If you’re new to trying to sell things online for a profit, you may be wonder what is content marketing, anyway?  How does it differ from other marketing methods?

In affiliate marketing, there are several ways you can capture market share for products you are promoting.  One is to buy targeted banner ads on websites.

  • You can buy banner ads on websites where your potential customers visit
  • You can buy text ads like Google Adwords, and set them to show up on pages your potential audience may reach
  • You can pay-per-click in shopping engines

As you may have noticed, all of these have a hard cost associated with them, and it can be easy to spend thousands of dollars without any idea if your marketing strategy will work or not.

So what’s a new-to-the-internet person to do? Enter  the elbow grease method of making money online – content marketing!

What is Content Marketing?

When you engage in content marketing, you use several methods to ‘spread the word’ – your word, that is!  Popular methods include:

  • Writing articles and submitting them to article directories
  • Writing blog posts and creating an authoritative website with dozens of posts using strategic keywords
  • Publishing reviews of products, both written and in video form
  • Creating lenses or hub pages

What’s the advantage to using this method over other methods?

First, it gives you time to really assess a market without ‘betting the ranch’.  You can see if a sales page converts, if you have the right target audience, if your understanding of the product is thorough, and if you understand what drives customers to buy products that you are marketing.

Second, you are in complete control.  With paid banners and text ads, the cost can spiral while you’re busy looking after other things, and you can find yourself in trouble quickly.  And when the money’s gone, it’s gone.  But with content marketing, you can invest as little or as much time as you have.  And almost without exception, the more you invest and the more you learn, the more return you see for your money.

Third, you can easily create content that changes as the keywords around an opportunity change.  Using a complementary SEO strategy to shape your content is far more effective than just writing blindly.

What is content marketing, really?  A strategy that allows you to learn, grow, and scale your online marketing career at your pace.

SEO Article Writers: Getting Back in the Game Post-Panda

Tuesday, July 19th, 2011

ghostwriterArticle writing was definitely hit hard by Google Panda, but members of our service know that perseverance pays, and some of them have even reported an improvement in their rankings in the post-Panda world.

Affiliate Article Writers founder Dan Ho doesn’t get too excited by these changes. He’s seen several like it in his 10 years in the business, like the famous Caffeine update in 2009. The way to get past them? According to Dan:

“It’s time for eveyone to step up their game, not just here at AAW, but everyone who wants to have their articles accepted at EZA. And the less people who step up, the less comeptition there will be, which is exactly what I expect to happen (which, of course, is a good thing for people who do).”

One of the criteria Google representative Matt Cutts listed as part of the new quality measures is “Would you expect to see this article in a printed magazine, encyclopedia or book?”

Let’s look at what makes an article magazine- or encyclopedia-worthy.

1. Does your article contain original research or a new angle? Have you taken the time to come up with an interesting parallel or a new way of looking at a commonly-held piece of information that could be interpreted in a novel way to engage the reader? There is a concept often cited by Roy Williams, ‘The Wizard of Ads’, about ‘surprising Broca’. What he means is when you put a new spin on an old piece of information in a way that surprises people, it literally tickles the brain. By tickling the brain, you make a much deeper impression on the reader and you are more likely to get the most wanted response from them.

2. Have you taken time to format your article in a way that online readers can easily skim and scan? Readers skim through headlines, sub-heads, and bullet points, to determine if the article will be of any use to them. Readers scan for keywords (likely the ones they typed into their search engine) searching for a match. SEO article writing relies on using these two techniques to engage the reader and get them to read your article and resource box.

3. Have you established yourself as an expert? Experts show a deep level of understanding of their topic. Their articles are edited, with no spelling or stylistic errors, and it is clear that they have taken the time to proof-read their articles.

Stepping up your game to improve your SEO article writing ultimately means more money in the bank for you. Remember the truism that the harder something is, the fewer the number of people who are willing to work for it, and the sweeter the rewards.

AAW members can get more help with SEO article writing in our private forums.