Article writing was definitely hit hard by Google Panda, but members of our service know that perseverance pays, and some of them have even reported an improvement in their rankings in the post-Panda world.
Affiliate Article Writers founder Dan Ho doesn’t get too excited by these changes. He’s seen several like it in his 10 years in the business, like the famous Caffeine update in 2009. The way to get past them? According to Dan:
“It’s time for eveyone to step up their game, not just here at AAW, but everyone who wants to have their articles accepted at EZA. And the less people who step up, the less comeptition there will be, which is exactly what I expect to happen (which, of course, is a good thing for people who do).”
One of the criteria Google representative Matt Cutts listed as part of the new quality measures is “Would you expect to see this article in a printed magazine, encyclopedia or book?”
Let’s look at what makes an article magazine- or encyclopedia-worthy.
1. Does your article contain original research or a new angle? Have you taken the time to come up with an interesting parallel or a new way of looking at a commonly-held piece of information that could be interpreted in a novel way to engage the reader? There is a concept often cited by Roy Williams, ‘The Wizard of Ads’, about ‘surprising Broca’. What he means is when you put a new spin on an old piece of information in a way that surprises people, it literally tickles the brain. By tickling the brain, you make a much deeper impression on the reader and you are more likely to get the most wanted response from them.
2. Have you taken time to format your article in a way that online readers can easily skim and scan? Readers skim through headlines, sub-heads, and bullet points, to determine if the article will be of any use to them. Readers scan for keywords (likely the ones they typed into their search engine) searching for a match. SEO article writing relies on using these two techniques to engage the reader and get them to read your article and resource box.
3. Have you established yourself as an expert? Experts show a deep level of understanding of their topic. Their articles are edited, with no spelling or stylistic errors, and it is clear that they have taken the time to proof-read their articles.
Stepping up your game to improve your SEO article writing ultimately means more money in the bank for you. Remember the truism that the harder something is, the fewer the number of people who are willing to work for it, and the sweeter the rewards.
AAW members can get more help with SEO article writing in our private forums.
Tags: seo article writing