Article Writing and the Lizard Brain

One of the most common things we hear from students who are struggling is that they ‘can’t.’ Can’t compete with other writers, can’t write more than one article a day, can’t get over writer’s block, can’t make the time to execute the program.

But article writing, like all writing, demands that you push past the excuses and fearlessly carve your niche in the marketplace. Our most successful students ignore the fears and push through. They get busy ‘doing’ and don’t allow time for worrying. They understand that the law of physics say it’s easier to keep something moving in motion, then it is to start something moving from scratch, so they put the majority of their effort into getting the motion started and know that it only gets easier after the first couple of weeks.

Renowned marketer Seth Godin recently blogged about the source of the fear and excuses, the Lizard Brain. Although Seth wasn’t commenting directly on article writing, the parallels are striking. Check out Quieting The Lizard Brain if you need a little push to get through the toughest part of the new program.

A few thoughts to end on. As Dan always says, “Whether you think that you can, or that you can’t, you are usually right.” (Henry Ford)

And my favorite quote that applies to article writing and really all of life: “You can only coast in one direction.”

What motivates you to quiet the lizard brain?

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3 Responses to “Article Writing and the Lizard Brain”

  1. Good stuff! I’m a big fan of Seth Godin myself, so I’m glad to see that you are as well. When I’ve helped people get good at article marketing, the biggest thing has been helping people overcome mental blocks and helping them realize that they CAN write tons of articles each day. Sometimes all it takes is someone to step up and lead the way 😉

    What motivates me? Probably the passive income, but also helping people improve their life by promoting great products. And lately, helping people increase the financial freedom in their lives!

  2. ingridpalmer says:

    “If life were measured by accomplishments, most of us would die in infancy.”

    This is what inspires me a lot. Noone said it would be easy and most people want it to be. I would too, however I realize the the road to success is filled with obstacles you have to know how to overcome them and keep going.

    Writing is fun for me, sometimes, however most of the times I can write a skin care article in 10-15 minutes. Because I know the product very well and have learnt a lot about taking care of the skin. After you have written a certain number of articles, you tend to be able to write faster.

    The cholesterol product is very interesting for me as I have high cholesterol, or so the doctor says. I have never taken any medication he prescribed for me and will be trying the Xtend life cholesterol suppemlent soon.

    However you must develop an interest in a product if you are going to promote it long, term that is the only way it will become less of a chore and more fun.

  3. expand10 says:

    Good topic. My dad would not let us use the “can’t” word. Obviously, there are some of us that are more impatient than others and want everything now. Remember, “patience is a virtue of which only the strong can drink”.

    Impatience can detract from your focus and cause you to “get off topic”, which only delays your success even longer. Our eagerness to succeed can make that “greener grass” of “fantastic riches” by some guru with a flashy website seem so much more appealing. Bottomline: There is no avoiding the learning process and there is no free lunch.

    My favorite quote is:

    “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
    Aristotle

    New skills take time and practice. Most people are in the internet marketing (IM) business for an average of 2 to 5 years before becoming successful. If you owned a “brick and mortar” business, you could expect it to take 3 years before you are fully profitable. No one becomes a master over night.

    Yes, money can shorten the learning curve, but it will not teach you the details, perils and pitfalls of IM. If you are like the rest of us, you just need to keep your feet planted in reality and know that article marketing is the first step to IM with the added benefit of establishing you as an authority in your niche.

    You are building a business and business owners should not think like employees. That means you have to be more disciplined to do whatever it takes to make this succeed – unlike an employee. That’s why YOU get the big bucks. I guess it really comes down to just how bad do you want to succeed, doesn’t it? If you just started lifting weights or running a marathon, you wouldn’t just waltz right in and expect to be pumping iron and running with the big dogs would you? You have to pay your dues.

    As the most intelligent species on this planet it always amazes me how our minds can “rationalize” procrastination as an acceptable choice we make in our lives. If you are going to succeed, then you just have to get out there and “just do it”. Don’t “think” about it. Don’t look for a reason NOT to do it. Just do it. It is no different than working out, dieting or washing the dishes, just do it and get it over with. You’ll be much happier with yourself after you’re finished and you’ll have something to be proud of.

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